For more than 20 years, Alex Fraser has been at the forefront of helping entrepreneurs grow and scale their businesses. As Founder and CEO of Smart Merchant Processing (SMP), he built one of the nation’s most trusted merchant services providers, processing billions of dollars in transactions over the years. Under his leadership, SMP became more than a payment processing company—it became a true growth partner, helping clients increase revenue, strengthen business relationships, and implement strategies that drive long-term profitability.

As a former athlete, Alex brings a team-first philosophy to business. At his other companies, this mindset created a culture where internal teams, merchants, and strategic partners worked in unison to deliver innovative solutions and long-term success. That same collaborative, disciplined, and competitive spirit now defines his leadership of Invictus Holdings Co. (IHC).

Invictus is the natural evolution of Alex’s entrepreneurial journey—his brainchild born from two decades of firsthand experience building and scaling companies. Time and again, Alex saw that founders face critical “what’s next” moments—when growth requires not just capital, but also guidance, strategy, and trusted relationships. With Invictus, he created the firm where he and is team can be the partner that combines tailored capital solutions, strategic advisory, and hands-on operational support with the perspective of someone who has stood in the founder’s shoes.

Grounded in respect, honesty, and partnership, Alex has built a reputation for turning vision into reality. Today, Invictus represents not only his expertise, but also his commitment to helping entrepreneurs, investors, and business owners seize opportunities, navigate transitions, and achieve lasting success.